Product Launch- DE RIGO

Ibiza was chosen as the setting for a high-level international event, where the new eyewear collection of a world-leading manufacturer was presented.

The event took place at the convention center of Hotel Torre del Mar, which was fully branded and customized with the company’s corporate identity, incorporating its colors, photographs, and promotional slogans. The result was a true brand showcase, where every corner reflected the company’s identity and values.

The program combined product presentations, showroom areas, and business meetings, creating an ideal space for connecting the brand with its guests.

Gastronomy also played a prominent role, with buffet-style lunches in the Panoramic Restaurant and two large garden parties featuring finger food, live music, lighting, and thematic décor, turning each evening into an unforgettable experience.

This event demonstrates how the convention center at Hotel Torre del Mar can provide versatile, high-impact environments for product launches and corporate gatherings on an international scale.