Ibiza Convention Bureau strengthens its presence in the Belgian MICE market at BBT Online Brussels

The Ibiza Convention Bureau (ICB) participated in the 29th edition of BBT Online Brussels, a promotional event focused on the Belgian market that brought together destinations, tourism suppliers and professionals from the MICE industry.

As part of its international promotion strategy, the Ibiza Convention Bureau continues to engage with key European markets, showcasing the island's strengths as a destination for meetings, conferences, incentive travel and corporate events.

Throughout the event, the ICB team held a series of one-to-one meetings with Belgian meeting planners, event agencies and corporate buyers, presenting Ibiza's latest developments, high-quality event infrastructure and wide range of business travel experiences.

These meetings provided an opportunity to highlight Ibiza's ability to host professional events throughout the year. With modern venues, excellent accommodation, strong international connectivity and a unique combination of culture, gastronomy and natural surroundings, the island offers everything required to deliver successful and memorable business events.

The Belgian market remains an important source of opportunities for the destination, and participation in BBT Online Brussels helps strengthen existing relationships, establish new partnerships and increase Ibiza's visibility among decision-makers responsible for organising international meetings and incentive programmes.

Through initiatives such as BBT Online Brussels, the Ibiza Convention Bureau continues to reinforce Ibiza's position as one of the Mediterranean's leading MICE destinations, attracting high-value business events while supporting the sustainable, year-round growth of the island's tourism industry.

This participation was made possible through the support provided by the Consell d'Eivissa, whose continued commitment helps strengthen Ibiza's international promotion within the global meetings industry.