Ibiza Convention Bureau collaborates with Hotels2meet on a familiarisation trip for event agencies

The Ibiza Convention Bureau (ICB) partnered with Hotels2meet last weekend to organise a familiarisation trip (fam trip) for Spanish event agencies, showcasing everything Ibiza has to offer as a leading MICE destination for meetings, incentive travel and corporate events.

Familiarisation trips are an essential marketing tool within the meetings industry, giving event planners and agencies the opportunity to experience a destination first-hand. By exploring venues, services and local experiences in person, participants gain valuable insights that help them create tailored and memorable programmes for their clients.

Throughout the visit, guests discovered a different side of Ibiza, combining the island's cultural heritage, natural landscapes, local traditions and outdoor experiences. The programme highlighted the diversity that makes Ibiza much more than a venue for business events, demonstrating how the destination successfully blends world-class infrastructure with authentic Mediterranean experiences.

From modern hotels and professional event services to unique activities that enrich incentive programmes and corporate meetings, Ibiza offers a complete ecosystem for organisations seeking inspiring locations for business events.

For the Ibiza Convention Bureau, initiatives like this are key to strengthening the island's international visibility and reinforcing its reputation as one of the Mediterranean's leading destinations for conferences, meetings, incentive travel and corporate events.

This initiative was made possible thanks to the support of a grant programme provided by the Consell d'Eivissa, helping promote Ibiza to event professionals and decision-makers across the Spanish meetings industry.