Sharing Knowledge and Networking at #EMALearn Barcelona!

As a Bronze Sponsor of EMA – Event Managers Association Spain, we took part yesterday in a new #EMALearn session in Barcelona, a valuable space for training, knowledge sharing and networking among industry professionals.

The session, entitled “From Event Manager to Event Marketer”, focused on the evolution of the event manager’s role towards an increasingly strategic profile within organisations. Miguel Sánchez Valencia, Marketing Manager PRO Service at Volkswagen Group and Vice President of EMA, shared an inspiring reflection on this evolution and also took part in an engaging panel discussion alongside Laura Trulli Llosas, Event Manager in the pharmaceutical sector, and Alger León, Global Events Lead at Glovo. The conversation was moderated by Raimond Torrents.

The event also featured the presentation of THINK MICE, a book bringing together 50 articles developed with the support of AI by members, sponsors and industry professionals. The publication offers a range of perspectives on the challenges and opportunities that will shape the future of our industry. 

We continue learning, connecting and supporting the strategic role of the event manager within our industry!